Cambridge Audio has been crafting audio gear in London since 1968, building a solid reputation for connecting people to the power of music. Their slogan, Made By Music, sums up a simple goal: delivering sound that’s as authentic and honest as their British roots. It’s heritage without the fuss—just good audio, standing the test of time.
From the legendary P40 amplifier back in 1970 to the sleek Evo all-in-one system and the surprisingly popular Melomania true wireless earbuds, Cambridge Audio has a knack for building gear from scratch that actually sounds like it matters. Their award-winning lineup covers everything from headphones to premium lifestyle and audio components—proving British engineering still has some fight left in it.
In 2023, they even launched the Made By Music podcast, where icons like Boy George, Fatboy Slim, and Matt Berry drop by to brag about their favorite tracks and biggest musical inspirations. It’s basically a love letter to music—without the awkward family photo album vibe.
With over 50 years in the audio game, Cambridge Audio is turning the page with a fresh new look to match their Made by Music mantra. It’s the same passion for connecting people to music, just dressed up in a bolder, sleeker suit.
Cambridge isn’t one of those brands swallowed by mergers or corporate gobbledegook—they’re proudly independent. That means they get to stay nimble, think outside the box, and refuse to dumb down their innovations. Built by music lovers for music lovers, Cambridge Audio plans to keep delivering gear that doesn’t just sound exceptional but actually makes you want to listen. Because in a world full of corporate clones, that’s worth bragging about.
From James Johnson-Flint, owner of Cambridge Audio: “When I took over Cambridge Audio in 1994, it was a brand with a rich legacy that had fallen into neglect. I’m incredibly proud of the place it’s since become and of the phenomenal, joyful team we have today. Cambridge is ready for a new era, and I’m confident that this rebrand, together with many exciting new products we have coming, will connect our passion for music to an even wider audience.”
The New Branding
The new branding was created in partnership with Only, an award-winning branding agency in the UK. The new branding is designed to reflect Cambridge’s heritage while looking ahead to always being inspired by music.
From Daniel Tweddle, Strategy Director, Only: “This has been a dream brief. We’ve loved Cambridge for years, so getting to help shape what comes next, with such a passionate, talented team, has been a real privilege”.
From Matthew Tweddle, Creative Director, Only: “Our aim was to connect Cambridge’s love of music with a design system that feels culturally alive and emotionally resonant. While elevating the brand’s perception through clarity, craft, and a more premium experience across every touchpoint…
From Nick Udal, Head of Marketing and Brand Partnerships at Cambridge. “As a lifelong music fan, getting to work at Cambridge and lead the brand through this transition is career-defining for me,…This rebrand is a new chapter, a statement of intent. It enables us to connect with listeners in new ways, from diversifying our product development to supporting cultural movements which celebrate their love of music.”
Rebrand Kickoff with New Products
To kick off the rebranding, Cambridge also announced two new products.
Cambridge Audio Evo 150 SE streaming amplifier with a power output of 150 watts per channel, Hypex NCOREx Class D amps, and access to an abundance of streaming apps and multi-room support. It is also Roon-ready.
Cambridge Audio Melomania A100 true wireless earphones with Class AB amps, custom-tuned neodymium magnets. DynamEQ, LDAC, aptX Lossless, aptX Adaptive, AAC, SBC codec support, and up to 39 hours of battery life (via charging case).
Rebranded Melomania Connect (iOS, Android) and StreamMagic apps are also now available, as well as a revamped Cambridge Audio website (Global, US).
The Bottom Line
Rebranding and logo changes can be a gamble. Sometimes they nail it—like LG’s shift from “Lucky Goldstar” to the much catchier “Life’s Good.” Other times, they flop—take Radio Shack’s ill-fated attempt to become “The Shack.” Then there’s the curious case of CES, which rebranded itself as the Consumer Technology Show but stubbornly kept the CES initials. Spoiler: most folks, including the media, still call it the Consumer Electronics Show.
Cambridge Audio’s approach? Keep the successful Made by Music tagline and introduce a refreshed logo that doesn’t stray too far from the original. It’s a safe move that won’t rattle loyal fans. Whether it grabs new attention remains to be seen. Meanwhile, the song remains the same: world-class hi-fi performance and solid value for the money. I’m just left wondering how much they paid Only to come up with this subtle facelift.
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